LJR Metal Roofing

LJR Metal Roofing wanted to refresh their existing logo while keeping the clean, simple look they already liked. The brief was to create a more refined, professional identity that retained the recognisable LJR initials, introduced two complementary shades of blue and worked alongside their navy uniforms. I focused on creating a strong, modern design that felt complete and consistent without overcomplicating the original concept. The result is a fresh, versatile brand identity designed to stand out on work vehicles, uniforms and business documents, giving LJR Metal Roofing a professional foundation to build their business around.